Framework inspired by Writing for designers by Scott Kubie, and my time as UX Content Design Lead.
UX Writer/Content designer
e.g. 2 weeks to research, draft, refine and prepare for testing.
Name the project
e.g. Increase conversion on the signup flow
Scope & deadlines
Inputs and SMEs
List key stakeholders
List out tools and methods you will use for the preparation phase. Mention the data you need to analyse and what research activities are useful during this initial phase.
Note down the tools and content design processess you will use.
Add any hunches or content questions to test here
What data will you review? What do you need to source? Or, add any research you’ll plan during the content design phase.
Now it’s time to draft. As Anne Lamott in ‘Bird by bird’ says: The hardest part in writing is getting your shitty first draft down.
Process or plan for writing the drafts
E.g. Google Docs then Figma
Refine, review and edit. Make sure your content follows the tenants of UX Writing - clear, concise and useful.
Focus areas to refine
E.g. Too wordy, re-structure syntax
List any approval processess or steps tp make sure you’re ready to release the experience.
Catch any bugs? Note them here when you’re QA-ing the experience
Note any content decisions or stakeholder feedback here.
E.g. Reduce total word count, make sure it’s scannable
Add any links to the content
Plans to hand to development or engineering