Framework inspired by Writing for designers by Scott Kubie, and my time as UX Content Design Lead.

Your role

UX Writer/Content designer

Time horizon

e.g. 2 weeks to research, draft, refine and prepare for testing.

Project

Name the project

Business outcome

e.g. Increase conversion on the signup flow

Designer

Bec

Scope & deadlines

Inputs and SMEs

List key stakeholders

PREPARE

List out tools and methods you will use for the preparation phase. Mention the data you need to analyse and what research activities are useful during this initial phase.

Tools/Process

Note down the tools and content design processess you will use.

Hypothesis

Add any hunches or content questions to test here

Data/research

What data will you review? What do you need to source? Or, add any research you’ll plan during the content design phase.

COMPOSE

Now it’s time to draft. As Anne Lamott in ‘Bird by bird’ says: The hardest part in writing is getting your shitty first draft down.

Process or plan for writing the drafts

E.g.

  1. Review customer feedback
  2. Highlight key terms
  3. Draft first version
  4. Create long form and short form versions

Writing environment

E.g. Google Docs then Figma

EDIT

Refine, review and edit. Make sure your content follows the tenants of UX Writing - clear, concise and useful.

Tools/Steps/Process

E.g.

  1. Take to design critiques
  2. Read through out loud
  3. Review sequencing of information
  4. Read on a different screen
  5. Edit and refine

Focus areas to refine

E.g. Too wordy, re-structure syntax

FINISH

Tools/Steps/Process

List any approval processess or steps tp make sure you’re ready to release the experience.

Proofing/QA

Catch any bugs? Note them here when you’re QA-ing the experience

Approvals/Feedback

Note any content decisions or stakeholder feedback here.

Focus

E.g. Reduce total word count, make sure it’s scannable

Links/handover

Add any links to the content

Implementation

Plans to hand to development or engineering